Program Overview

The Bachelor of Business Administration (Hons) in E-Commerce is a forward-thinking programme designed to equip students with essential business acumen and specialised digital commerce skills. It merges core business disciplines with cutting-edge knowledge in online business, digital marketing, financial technology, data analytics, and e-business solutions.

This programme prepares graduates to navigate and lead in the digital economy, with the ability to analyse e-commerce environments, solve complex problems creatively, and leverage technology for competitive advantage. With a global outlook and entrepreneurial emphasis, students are trained to adapt to fast-changing business landscapes both locally and internationally.

 

Program Code

• Bachelor of Business Administration in E-Commerce (Hons) Online
• Bachelor of Business Administration in E-Commerce (Hons) On Campus

 

This program is accredited and certified by Ministry of Higher Education (MOHE) and the Malaysian Qualifications Agency (MQA). Accreditation reference numbers are shown below:

 

Accreditation Body	On Campus	Online
Ministry of Higher Education (MOHE)	R/345/6/0994	R-DL/345/6/0995
Malaysian Qualifications Agency (MQA)	MQA/FA0783	A9475

 

Program Learning Outcomes

• Describe comprehensively theoretical and technological knowledge of e-commerce.
• Apply analytical and evaluative skills to seek creative, innovative solutions to complex application and unpredictable issues in the area of e-commerce.
• Perform a variety of fundamental methods and processes, including reviewing, modifying, and supervising associated procedures and practices to address complicated issues in e-commerce practices.
• Work together with different people in a variety of learning and working contexts for e-commerce practices with other organizations locally and globally.
• Use suitable and diverse presentation techniques to relate concepts to a variety of audiences, whether orally or in writing.
• Apply a wide array of applications for information, media, and technology to support study and work
• Combine numerical and graphical or visual data for study and work.
• Work autonomously and demonstrate decision-making abilities, accountability, leadership, and professionalism within the framework of the organization’s boundaries.
• Integrate successfully into career routes and self-directed lifelong learning.
• Demonstrate entrepreneurial competency with the selected project, by considering broader socio-political, economic, and cultural issues at the local or global scale.
• Analyze local and worldwide challenges related to business, technology, social issues, and environmental issues while making ethical decisions and acting professionally in the varied social and professional context.

 

Entry Requirements

On Campus & Online

A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects; or A pass in STAM with at least Grade Jayyid; or Matriculation or Foundation with at least CGPA of 2.00; or A Diploma (Level 4, MQF) with at least CGPA of 2.00; or An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; Passed Secondary School Examination / Shahadah Thanawiyah ‘Ammah or; A Diploma in related field; or Other equivalent qualifications recognized by the Government of Malaysia.   * Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications.   English Competency Requirement (International Student) Achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2); or 30-31 TOEFL: or 4.0 IELTS band

 

Program Structure

Program Type	Study Duration
Full Time	3 – 4 years
Part Time	6 – 8 years

 

Course Details

 

Career Prospects

E-Commerce Executive / Manager, Digital Marketing Specialist, Business Data Analyst, E-Business Consultant, FinTech Executive & other related career.

 

Tuition Fees

Learning Mode	Program Type	Local Student	Foreign Student

 

• For international students studying On Campus (OC) mode, Visa Fees and University Bond fees are excluded.
• Visa Fees & University Bond fees costs around RM5,120, it depends on the students nationality.
• All fees are subjected to change at the University’s discretion.